HomeKesha’s Story

I'm mom to a set of the dopest twins you'll ever meet, wife to a goof, and I'm hopelessly and ridiculously obsessed with digital marketing and branding.

I had to go down a long road of self-discovery and confidence building before I realized I had the ability to teach people how to live their best digital lives, and it was not without bumps along the journey - sh*t, I went over mountains, sis.

Now, I'm at a place where I'm ready and excited to share my mistakes and my wins so that you can benefit and gain the knowledge to further your brand and achieve online success.

So...
Here's my story

My life truly started back in early 2009

2009

February 2009

I Cemented My Place As “THAT Chick In the Club“

I’d moved to Atlanta, Georgia, from Wilmington, North Carolina only a year earlier, and I was, for all intents and purposes, a flake. 

I was an Assistant Manager at a clothing store, which was cool, but I had no real direction in my life. I had no aspirations to manage my own store and was content with hitting up as many hot clubs in Atlanta that I could fit into a week. 

Yes, I was that type of girl – I was 29 and growing dangerously close to being the old chick at the club. 

I was single and proud, and swore up and down that I could be a model. I was slim with a decent face, but Atlanta model material I was not. 

One thing that I felt that I did have to my advantage was the fact that I was childless. I didn’t want any kids and had been saying that since high school. I was convinced that I would screw any child up past the point of just “building a little character.” 

Yes. No kids would be best. 

On the Friday nights when I wasn’t poppin’ bottles in VIP, I sat in front of my computer, trying to figure out how to write HTML code to make my Myspace page as “blingy” as possible. (If you don’t remember Myspace, my sweet young sistah, please go look it up. It was the sh*t.) 

I would design and then redesign my page into the wee hours of the morning. I knew quite a bit about graphic design, but unfortunately, I was too silly and naïve at the time to realize that I had a marketable skill that people would pay me decent money to use.

April 2009

I met a guy…

I carried on this way for months: Retail, club, Myspace, repeat. That was my life. But everything changed when I stumbled upon… a guy.  

His name was Will, and he was the funniest guy I’d ever met. He didn’t take himself too seriously, which was rare in the city of Atlanta. And he was somewhat of a charmer. That wit and humor had a sistah totally in love.   

Things. Moved. Fast.  

In one year, we’d dated, moved in together, and then… I got… pregnant. And it wasn’t just one baby. Girl, it was TWO. My brother and sister are twins, but you couldn’t have convinced me that the twin “blessing” was going to hit me too. Remember, I wasn’t even supposed to be having kids.  

My life had changed forever.  

Me and my new little family struggled A LOT at first. As far as I was concerned, I had no marketable skills. Remember those graphic design skills that I was taking for granted? I’d convinced myself that I couldn’t possibly be good enough for people to pay me.  

(Damn you, insecurity!)  

Neither my retail store salary nor my now husband’s warehousing salary was going to cover daycare for our twin newborns.  

We were stuck.  

We decided that to save daycare costs, it’d be in our best interest for me to stay home with our twins. And let me tell you, sis, I didn’t mind at all. I was in love with these two little jokers – A boy and a girl. Just as sweet and juicy as you want babies to be.

2011

June 2011

I began to carve my own path.

I settled into my new life as a stay-at-home wife and a mom, and I even got a little confidence about me and started picking up some graphic design clients to supplement our income.

But I was bored. Not only that, but I had damn near PTSD from suddenly being responsible for the well-being of an entire family.

I’m an artist. And like an artist, I knew that I needed an outlet. So, I started a blog.

September 2011

This is when things got interesting…

I became obsessed with content creation, and I absorbed everything I could about social media marketing, email campaigns, and brand-building. And guess what sis? That hard work started to pay off.

I ended up leveraging my blog’s brand to land me on shows like CBS Better Mornings Atlanta and AMHQ with Sam Champion on the Weather channel appearing as a parenting and lifestyle expert. I was working with brands like Visa, Lysol, and Walmart. We’d get free stuff, and I had an absolute blast.

I worked with some pretty cool brands, sis. 

2012

March 2012

Everything started to change….

Believe it or not though sis, we were still broke. I was having to work WAY too hard just to earn a $200 blog advertorial. And not only that, but my blog started to become something that I didn’t believe in anymore. It just wasn’t a reflection of me at all. It was a fake mask of perfection that was far as hell from who I really was.

The problem was that I’d never taken the time to truly build my personal brand. I had no plan, no strategy, and no business knowledge. And I didn’t know where to begin when it came to getting any of those things.    

And if that wasn’t bad enough, the floor dropped out from under me.   

My mom was diagnosed with stage 4 pancreatic cancer.  

May 2012

Life. Got. Hard.

My mother was back in North Carolina, so I’d pack up my babies and drive the six hours to go be with her every chance I got. It was heartbreaking, and at times I didn’t know how to manage.  

My mom passed away after an incredible 2-and-a-half-year fight with that awful disease. 

I continued with my blog for a few years longer and quit after the fifth year. I wanted something more.  

My mom didn’t get to see me graduate from college. I hadn’t finished. She was an educator for most of her adult life and valued education.   

With the support of my husband, I decided to go back to school full time. I wanted to learn business. I felt that was a huge piece that I was missing. During my time in school, I started other web-based businesses. They weren’t total failures, but they never achieved the success that I knew I could obtain.  

With each business, though, came lessons on what worked and what didn’t.   

2018

May 2018

I started building my brand.

I became totally obsessed with marketing and the concept of why people choose to buy from online businesses. While in school, I discovered some fantastic things about myself and made valuable connections.  

I was building my brand.    

I graduated with honors from Georgia State University with a degree in Business Administration, and four months after graduation, through leveraging my personal brand, I landed my dream job as a digital media manager for a wholesale auto parts distributor.  

2020

May 2019

KP Digital is born.

I had so much fun learning corporate and making valuable connections, but a piece was still missing. Outside of the fact that the automotive aftermarket industry was the least glamorous thing to promote, I wanted to truly help people. More specifically, I wanted to help women like me to leverage their unique brand to gain the things they wanted out of life.  

As you’ve read, I made all of the world’s mistakes, so YOU don’t have to.   

I am always reading, always researching, and always learning. I started using all of this knowledge and focusing on ways I could help women to maximize their time and digital resources.  

There just aren’t enough women of color in the digital field, utilizing valuable digital tools and tactics to push their businesses to success.   

From that need was born KP Digital Branding, where I’ve elected to teach brand building to women worldwide. And I’m committed to doing it authentically: with a sense of humor, a ton of passion and positivity, and a sprinkling of colorful language. (Because – in the words of Tabitha Brown – that’s my business.)  

You’ll love me or hate to love me. Either way, I’ll help you get results when it comes to furthering your business.  

So that’s my story, sis. It’s a doozy.   

If you’re ready to learn, I’m prepared to teach you everything I know. We’ll even learn some things together. The best part is that I can tell you what to avoid and help you get to a point where you can start building generational wealth for your family. 

Because that’s what it’s all about, right sis?   

I’m Kesha, and welcome to KP Digital Branding.   

Let’s get it.    

Professional Bio

Kesha Phillips is an accomplished digital marketer, visual designer, photographer, and creative director who works to capture and share brand stories that inspire people to engage. She is currently lending her skills to Mighty Distributing System of America serving as their Digital Media Manager.

In her time at Mighty, Kesha was responsible for the company’s increasing development and expansion into emerging digital media trends that have positioned the company as thought-leaders within the automotive aftermarket industry.

Before joining Mighty, Kesha’s highly creative perspective earned her opportunities to work on national, prominent campaigns with Fortune 500 clients, design product lines, speak and educate, and publish a growing collection of articles.

Kesha graduated with High Honors from Georgia State University Perimeter College with a degree in Business Administration and has now committed herself to helping minority women achieve their professional dreams by arming them with knowledge: Knowledge of self and knowledge of digital marketing. She aspires to help women
around the world to leverage their personal brands and stories to obtain financial independence and the lifestyle of their choice.

After 8 years of marriage, Kesha still maintains inappropriate thoughts of her husband Will. And she absolutely adores their twins Ari and Jaxon who she upholds as “the coolest twins ever”. She is happiest when with her awesome family binging Netflix series at their home on the East side of Atlanta, Georgia.

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